Opening your Amazon Seller Central account and looking at the overwhelming amount of competitor data, do you ever feel confused? You might wonder why other sellers thrive with the same product while you struggle just to get by.

Data shows that as of late 2024, the number of active sellers on the Amazon platform has exceeded 9.6 million, an increase of nearly 300% from five years ago. In this increasingly fierce competition, traditional product selection methods—relying on gut feelings or blindly copying best-sellers—can no longer meet the demands of modern e-commerce.

What’s even more frustrating is when you painstakingly find a promising product, only to discover dozens or even hundreds of other sellers are doing the exact same thing. This homogenized competition not only squeezes profit margins but also traps many capable sellers in an endless price war.

So, in this market environment, what is the key to success? The answer is clear: the competition in Amazon product selection is, in essence, a data competition.