Turn Consumer Conversations into Actionable Insights
Turn public social and review conversations into AI-queryable voice-of-customer, sentiment, and competitor intelligence — inside your AI agent.
Works with any MCP-compatible AI agent
Ask your AI about real consumer conversations
VOC Insight MCP collects public discussions across social and review platforms, then structures them into AI-queryable views. No scraping, no manual spreadsheets — just ask your agent.
- Brand & product VOC — what users praise, complain about, or worry about before buying
- Sentiment & trend drivers — track positive / neutral / negative shifts over time
- Competitor benchmarking — compare voice share, engagement, and sentiment
- Evidence-based answers — every trend links back to source posts
- AI deep-analysis reports — generated after collection, with operational recommendations
Six Report Modules, One Dataset
VOC Insight MCP organizes collected conversations into queryable views that your AI agent can explore.
AI Market Insight
Overall brand situation, growth opportunities, risk alerts, competitive pressure, metric cards, and platform distribution.
User Voice
Positive feedback, negative complaints, purchase concerns, and repeated product issues.
Platform Analysis
Which platforms drive volume, sentiment, or risk — and how discussion themes differ by platform.
Competitor Comparison
Voice share, engagement, sentiment differences, and platform advantages against competitors.
Risk Alert
Negative anomalies, sudden conversation spikes, platform-level risks, and posts requiring attention.
Evidence Center
Raw posts, links, platforms, timestamps, and engagement data supporting every conclusion.
How to read a Brand Social Insight report
A real-time VOC dashboard organized into five modules. Keep conclusions traceable to source posts.
Three Report-Wide Rules
- Competitor benchmarking first — metrics are more useful when compared.
- Shared global controls — confirm time range and data basis first.
- Drill-down by evidence — trends link back to source posts.
AI Market Insight & Key Metrics
Summary judgment, growth opportunities, risk alerts, competitive pressure, metric cards, and platform distribution.
Competitor Comparison: Trends & Share
How the brand compares with competitors in voice, engagement, and sentiment — and whether share is growing or shrinking.
User Voice: Sentiment & VOC
What users praise, what they complain about, and what drives positive or negative sentiment. Useful for product, operations, support, and content teams.
Platform Analysis
Which platforms have stronger reputation, which carry more risk, and whether discussion themes differ by platform.
Data Center: Posts & Drill-down
Source posts for evidence review and secondary analysis. Ask the AI to find posts by topic, platform, sentiment, or time window.
Ready to read your first report?
Explore the six report modulesConnect in 3 minutes
Add the VOC Insight MCP server to your AI agent and start querying consumer conversations.
Get your API key
Sign up at Pangolinfo and create an API key for VOC Insight MCP.
Add the MCP config
Copy the configuration block into your agent’s MCP settings.
Start asking
Ask about brand VOC, sentiment trends, competitor share, or platform risks.
{
"mcpServers": {
"pangolinfo-voc-insight": {
"command": "npx",
"args": ["-y", "pangolinfo-voc-insight-mcp@latest"],
"env": {
"PANGOLINFO_API_KEY": "YOUR_API_KEY"
}
}
}
}
Preset Workflows
Out-of-the-box questions you can ask your AI agent once VOC Insight MCP is connected.
Brand Health Snapshot
“What is the overall brand situation and what should the team watch next?”
Competitor Share Battle
“How do we compare with competitors in voice, engagement, and sentiment?”
Risk Alert Monitoring
“Show negative anomalies, sudden spikes, and platform-level risks from the last 7 days.”
Purchase Barrier Analysis
“What do consumers worry about before purchase, and what issues keep coming up?”
Evidence Deep-Dive
“Find me the top posts driving this week’s negative sentiment, with links and engagement.”
Platform Voice Share
“Which platforms carry the most brand discussion, and where is our reputation strongest?”
Built for compliant global social analysis
VOC Insight MCP is intended for compliant public social and review data analysis for global brands outside mainland China. It does not support data collection or analysis from any China-based social media platform.
Customers are responsible for ensuring their use complies with applicable laws, regulations, and platform rules. Pangolinfo provides only the necessary data access and analysis capabilities.
Read the full docsFAQ
What platforms does VOC Insight MCP cover?
How is the report generated?
Can I analyze Amazon reviews?
What are the six report modules?
Is the data compliant?
Which AI agents are supported?
Start listening to your customers at scale
Connect VOC Insight MCP to your AI agent and turn public conversations into product, marketing, and operations intelligence.
