Have you ever had this experience? You spend weeks, using various expensive product research software, and finally find a product with “perfect” data—low competition, high demand, and great profit margins. Filled with anticipation, you invest your capital, time, and energy into sourcing, optimizing your listing, and preparing for a major launch. However, shortly after your product goes live, you’re horrified to discover that the same product, or even identical ones, are popping up like mushrooms after rain on Amazon.

The prices get lower by the day, and ad bids climb higher. You, along with other “smart” sellers like you, have collectively turned what seemed to be a blue ocean of opportunity into a blood-red sea of competition. This is the curse of homogenization. Therefore, we must delve into a core issue that concerns survival and growth: How to break through homogenized Amazon product selection?